This campaign concept puts focus on the aftermath of the accident. When you see the image, you already know what has happened, even without seeing it.
Skills learned:
- Interaction design
- Using online photo assets
- Campaign concept
You can use your phone’s NFC to scan it. The NFC-tag embedded in the poster, would take you to a website, where you could watch the “accident” take place. (This would be another advertisement and not an actual crash.)
I happened to be ill for this project, so there was an added challenge of only being able to use assets found online. This, however, proved to be a fun challenge, that tested my Photoshop skills.